Service Quality


The analysis is based on comments in the public media (print, online, and social media) on around 40 airline brands. For the ranking, the statements related to the following three perception dimensions are statistically analyzed and evaluated daily:

  • Expediency: what is the perception of expediency of the airline’s offer, e.g., in terms of pricing or efficiency?
  • Reliability: does the airline have a reputation for a high degree of reliability, e.g., in terms of punctuality or competence?
  • Service Quality: what is the quality of services that can be expected, e.g., in terms of friendliness or customer orientation?


About Adwired

We are a team of media and brand specialists who develop tailor-made solutions for the reliable monitoring of companies, brands, and people. We apply our unique technologies and editorial services to structure, qualitatively optimize, and systematically analyze media data. Our approach allows daily, operationally valuable, and highly individual insights for better-decision making in communications and brand management. If you want to know more, click here